Why Maruti Launched Swift DZire??

Hi all!

Maruti cars have always been hot selling cars in India. In compact cars segment Maruti cars have already created milestones. But the question i was juggling with is — why has Maruti launched Swift DZire? Here are some facts I came across on digging.

The DZire is the seventh model Maruti Suzuki has launched in the last three years.

 

As per Maruti Suzuki India‘s Managing Director S Nakanishi, “It has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyle, many of them want to upgrade to a sedan. But today, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price,”

 

The DZire, which offers features, including integrated stereo, steering mounted audio controls, automatic climate control, power windows and dual airbags, has come as replacement of MSI’s earlier mid-size sedan Esteem.

It has been launched at a time when the company has managed to race past competition in the mid-sized sedan segment (A3) selling nearly 41,000 units in the April-February period of this fiscal.  This is the highest number of cars for any manufacturer in the A3 segment, according to the recent industry results published by SIAM.

 

So i guess, Maruti Swift Dzire was launched to further strengthen Maruti’s presence in this segment.

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~ by gizmoghost on April 2, 2008.

One Response to “Why Maruti Launched Swift DZire??”

  1. The Dzire, the sedan version of Maruti Swift Dzire is a rocking car. It is more luxurious and spacious too. The Dzire is a replacement of Maruti Esteem. Only time will tell us if it will click the swift hatchback. I read the review on Dzire, it is really good and everyone can check http://www.carazoo.com/newcars/carreview/Maruti/Swift%20DZiRE

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