Silence before the storm – Swift Dzire

We can’t deny that publicity is a very important aspect of marketing. But sometimes not revealing facts becomes an even bigger  tool for marketing. These days Maruti is using this tool for their brand new car Maruti Swift Dzire. They have kept all the car related information secret. As per me, this is the silence before the storm. Still Maruti Swift Dzire is all over the news and internet. However, whatever is being written or talked is all speculation.  The real picture will emerge only after the much awaited launch. 

But one thing is clear, maruti’s secrecy has paid very well. I read somewhere that the advance booking for swift dzire is going to break all records. And , it is going to hit the competition in sedan segment hard.


~ by gizmoghost on March 26, 2008.

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